One of fifteen SEO-optimized blogs on the city's culture, for a Bangalore-based internet radio station.

Bangalore's love affair with Dosas

A travel blog and travelogue to share itineraries, guides, tips and slow travel experiences.

Commoner's Causeway

A social media project to share personal steps towards a more sustainable life.

Sensibly Spun

A look into the U.S. CPG industry trends, and its predicted usage of digital marketing media.

CPG Factbook

What does the U.S. travel industry look like, and where and how they should advertise.

Travel Factbook

Rescue, rehabilitation and rehoming of street dogs, cats, birds and urban wildlife.

Animal Rescue

A seven-part series on the digital trends that will shape the future.

Digital Trends Whitepaper

Home

An article on the vernacular heritage architecture of Pondicherry, for a Webby award-winning publication.

The Tamil Quarter in Puducherry

Data-based predictions on marketing trends that will take over in 2018.

Digital Marketing Trends

A seven-part series on the trends that are shaping the advertising world, for a digital media agency.

Fresh copy that improved add-to-cart numbers and repeat purchases.

Product labels and descriptions

Drove record breaking sign-ups and transactions for the product.

Push notifications

Portfolio

Improved in-app navigation and conversions.

In-app cards

Social media coverage and direction for a record-breaking event, for a motorcycle brand.

24/7 Speed Endurance Challenge

Insights-packed facts and trends about the state of the BFSI industry, and its use of digital advertising.

BFSI Factbook

New product launch campaign to drive awareness and adoption.

Email campaign

Publications

New product launch campaign to drive awareness and conversions.

Whatsapp campaign

Trends from the U.S. Auto industry, and how brands are leveraging digital media.

Automotive Factbook

Launch email for a London-based ophthalmologist, that drove appointment bookings from past patients.

Blog

About

Contact

I'm spilling the beans, and letting the mess be, for all to see. Here's what it truly is like to freelance full-time.

In Visible Ink

From readers

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I read through this in one sitting. The poems are heartfelt and beautifully written. I found it difficult to pick a favourite since there were multiple which spoke to me. Go for it without hesitation!

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Niviya talks about love, friends, and finding herself. Her poems are honest and hit close to home, making you feel like you're part of her story. Really worth checking out!

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