About me

My parents named me after a Hindi soap that they'd watched around the time of my birth. 30 years later, I tell people - 'it's like the cream' - when they ask me for my name.

I'm too many things to condense into one paragraph. Professionally, I'm a writer, a data-driven storyteller, a researcher, an SEO and a social media marketer. I've been told I'm quite good at all of these things. Personally, I'm an independent animal rescuer, a slow traveller, a travel blogger, an author, and a qualified singer and musician.

I have a decade of experience working for the who's who of the corporate space. So, what made me plunge into the challenging world of freelancing? An eye-opening stint at a startup left me feeling like a raisin that underwent intense osmosis. I took a short career break, slow-travelled to a few places from my list, and one day, in the middle of applying to companies for full-time roles, decided to expand my freelancing services.

Now, I'm my boss. And here we are.

I've worked with several organizations - a multinational motorbike brand, a food studio, an award-winning design publication, a Web3 startup, a social impact non-profit, a D2C grocery brand, a soonicorn neobank, a mental wellness-oriented stationery enterprise, and a micro-content agency, to call out a few.

I have way too many interests, but too little time to pursue them all. That doesn't stop me from trying. I'm currently experimenting with garnering bylines, penning poetry, travel photography, learning Spanish, and living sustainably.

That's me, in a nutshell. It's good to get to know who you'll be working with, isn't it? So, drop me an email, tell me a bit about yourself, and how we can work together to build, grow and sustain your brand.

Copywriter & Content Marketer

Independent

2014 — Present

Empowering brands to build and sustain meaningful relationships with their audiences with smart content marketing and SEO strategies, research-based social media marketing and actionable multi-channel, multi-platform copy and content

Marketing Program Manager

Jupiter Money

2022

Managed growth marketing for Investments, and in-app and off-app communication; supported social media management, SEO-optimized content, and research.

Manager, Brand & Account Marketing

Dotdash Meredith India

2015 - 2022

Built and managed a powerhouse team that delivers actionable responses to the perennial questions posed by brands - what, why, what next and how – by leveraging data to demystify consumer decisions, recognize media consumption patterns, unearth category trends and evaluate competitive landscapes